You should not be in a rush or under pressure to buy your diamond.  Evaluate your choice carefully and at your own pace.  The care and time that you take now can save you money and yield a lifetime of enjoyment.

FOUR C's

There are four main factors which determine the value of the diamond.  They are: Size (Carat weight), Cut, Color and Clarity.  Often they are referred to as the "Four C's".

Diamonds weight is expressed in carats.  Carat weight is the easiest of the four C's to determine.  To get the exact weight, however, the diamond must be loose.  One carat is divided into 100 "points" so that a diamond of 50 points is described as a half carat in size, or 0.50 carat.    Within common weight ranges, there is little or no variation in per-carat price. 

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